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DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz
BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial…
Google reports strong Q1 results
Google released its first quarter results for 2008 last week, citing revenues of $5.19 billion, a year-over-year increase…
CRM: Making every dollar — and customer — count
Customer relationship management, or CRM, has never been as critical to businesses as it is right now. We’re…
Search growth rate declines at end of Q1: SearchIgnite Report
Although search marketing spend increased significantly over the past year, there may be a slow-down ahead, according to…
Understand and respond to your customers through analytics
When you blast an e-mail campaign, you know the number of visitors to your Web site will increase.…
E-mail marketers: Wake up and embrace mobile
Still think mobile has no relevance to your e-mail marketing program? Think again. With more than 250 million…
Using a CPC campaign for webinar success
Last week’s SearchBuzz column discussed how landing pages and linking are two key ways to achieve a search…
Learning to share (or give) analytics data
For many marketers, it is hard to remember what life was like before Google Analytics. So profoundly useful,…
iCrossing expands into Germany with 3GNet GmbH acquisition
ICrossing announced today that it has acquired 3GNet GmbH, a German digital marketing agency, for an undisclosed amount.…
Yahoo to eliminate 10 cent minimum keyword bid
Yahoo Search Marketing has announced that it will eliminate its 10 cent minimum keyword bid for text-based ads…