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Pro-Obama ‘Yes We Can’ video is a good example of organic and viral DM
Presidential campaigns seldom break new ground in direct marketing strategies, but this year, a celebrity supporter of one…
Winning in a multiplatform world
It’s a whole new world. It’s not just print, it’s multi-platform. Readers of many magazines can now engage…
Local search evolves painfully but shows promise
Local search seems to be forever poised on the edge of greatness despite being touted as The Next…
Targeting and relevant messaging
Last year will certainly go down in history as the Year of the Ad Network. Industry giants such…
What is automation’s role in fulfillment?
CONTENDER Chris Castaldi VP of client development, AL Systems Has sales management experience at FKI Logistex and Komatsu…
What are the advantages of working for a smaller company?
When a potential recruit asks if there is a “lack of opportunity” with a smaller business, I highlight…
Web analytics: Your portal to insight
Gary Angel President and CTO, Semphonic Everybody knows that the Web is a major customer touchpoint. Web analytics…
Showcasing creative solutions from Tommy Bahama, The Augustinians and Coke Zero
Tommy Bahama Beaches and e-commerce Situation Luxury resort brand Tommy Bahama wanted to increase its presence and product…
Target top b-to-b sales leads
The Internet and emerging technologies are having a dramatic effect on business-to-business direct marketing, but one thing that…
Suitors line up for a chance at Yahoo merge
Following Yahoo’s second rejection of Microsoft’s unsolicited takeover bid last week, media reports have been speculating on the…