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Optimizing to improve conversion, mobile site testing and benefits of digital signage
LEAD GENERATION What are best practices to maximize lead conversion to close deals? “For organizations to succeed and…
Digital marketing insight – WhittmanHart Interactive’s Skinner says video sticks
Job: CEO, WhittmanHart Interactive Previous roles: SVP of account management and supervising, Young & Rubicam; account management roles,…
Success builds from integrated search campaign
A recent effort from Lincoln Educational Services (LES) is an example of incorporating search strategy from the initial…
Mobile rising online exclusive: Industry experts share their thoughts on mobile marketing
Online Exclusive Industry experts share their thoughts on mobile marketing Expanded and extended content from our April 14…
DMNews speaks with John Lazarchic, VP of e-commerce at PETCO
John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By…
Mobile rising
Playboy has given new meaning to getting someone’s phone number. The iconically risqué brand, famous for its bunnies,…
Yahoo innovates in wake of Microsoft bid
Like a gone-to-pot husband ambushed by Queer Eye for the Straight Guy, Microsoft’s heavy hand of intervention has…
Yahoo to acquire IndexTools
Yahoo has announced its plans to acquire the assets of IndexTools, also known as Tensa Kft., a Web…
Lead scoring by the numbers
Successful B-to-b marketers are able to achieve a flood of inquiries and information requests from tradeshows, online events,…
How to keep your database healthy
Like a new house or car, a database begins to fall apart the day it is completed. To…