Data

Which subscribers are responsible for your success as an e-mail marketer? An analysis of your success metrics —…

If the job of marketing is to generate interest and drive leads, then e-mail measurement must move that…

Yahoo sent a letter to Microsoft on April 7 rejecting the company’s unsolicited takeover bid for a second…

Many people know USA Today as the newspaper found at their hotel room door. It engages readers with…

Historically, Internet yellow pages providers have been category-based providers of local listings, while search engines return mass Web…

Users are more likely to click on specialized content — such as news, images and video — when…

Trying to get your company to the top of the organic listings on search engine results pages? Chances…

I’m not quite sure what the record for the longest client/SEM relationship is, but my money is that…

Q: What was the state of Jelly Belly’s e-mail marketing efforts before your arrival at the company? A:…

Mercedes-Benz Microsite fashions a unique partnership Situation: Mercedes-Benz wanted to increase awareness of and engagement with its brand.…