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Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon
Q: What is the state of the e-mail market in the Asia Pacific region? A: The e-mail market…
Widgets can drive brand building
Chances are, you’ve been hearing a lot about widgets lately. They offer organizations an additional way to grow…
Mix it up with affiliate marketing
Jason Cohen Founder and president, MediaWhiz When online advertisers think about affiliate marketing, they frequently think of the…
What are the differences in hiring practices when shifting focus from entry-level to senior-level marketing professionals?
While it’s easier to build an entry-level pool of candidates through advertising, job postings and external referrals, it…
Know trademark protocol for SEM
In 2008, US paid search advertisement revenue is expected to reach $15.52 billion, according to JP Morgan. This…
Can coupons drive long-term business?
CONTENDER Peter Meyers VP of marketing, ICOM Information &Communications LP Former brand manager at Procter & Gamble I’m…
Tough times breed ingenuity, creativity for Inserts
With the confluence of postal increases, consumers’ green advocacy and soaring paper costs, it wouldn’t be unreasonable to…
Google to lay off 300 US DoubleClick employees, sell Performics
Changes are in store for newly merged Google and DoubleClick, following the March 11 approval of the merger.…
Virtualization: It’s just getting started
Virtualization has come roaring to the forefront of the IT world. Its numerous benefits have been well-documented: added…
Search engine marketing — can it work for lists?
Be encouraged! The list industry is not dying; it is evolving into a dynamic, data-based infrastructure of targeted…