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Benchmarking e-mail response metrics
In the first half of 2007, the travel and hospitality and entertainment industries received the highest delivery, open…
Geary Interactive acquires Fathom Online
Digital marketing agency Geary Interactive announced today that it has acquired Fathom Online, a search engine marketing and…
SEO and PPC: Modern warfare made easy
Let’s face it: Search marketing is an extremely competitive battleground. There is only one first page of Google,…
Mobile and video: I’m patient
Perhaps the worst thing the Internet has brought to our society is a warped sense of time. CNN.com…
Essential metrics in paid-keyword campaigns
Peter Drucker, a management specialist, once said: “If you can’t measure it, you can’t manage it.” This nugget…
Embracing the analyst inside you
Web analytics experts are quick to say that you need to take action or otherwise stop wasting your…
Elect Me Tees achieves victory with personalized Uncle Sam postcards
Elect Me Tees makes custom T-shirts and apparel, a common business that could get lost in the direct…
Top tips for scoring b-to-b leads
As b-to-b marketing becomes more sophisticated and advanced, it’s easy to forget that our primary purpose is to…
Jewelry retailers sparkle online
For Rhode Island-based Ross-Simons, a 56-year-old multichannel merchant and jewelry retailer, competing online has become essential as catalog…
Political influence
Even as Republicans and Democrats vie for the hearts and minds of voters in this important election year,…