Browsing Category
Data
10111 posts
DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media
Q: What is the history of the NHL’s Pittsburgh Penguins, in regard to mobile marketing? A: Vibes does…
How big of a threat to SEM is click fraud?
CONTENDER Ashwini Karandikar VP of client services, Range Online Media More than 13 years of international and domestic…
Hit the bull’s-eye with b-to-b lists
Kevin Gales Director of relationship marketing, HSR Business-to-Business Business data becomes obsolete much faster than consumer data. Five…
Creative solutions from AMF Bowling Centers, PayCycle and Dunkin’ Donuts
AMF Multichannel sweepstakes scores big Situation: National bowling alley chain AMF Bowling Centers was looking for a way…
Global consumerism spawning international DM expansion
It’s a reality now that marketers and their DM partners are feeling the effects of shifting, even declining,…
Search engines respond differently to SEO: Covario study
Certain search engine optimization (SEO) techniques may have very different organic search ranking results depending on the search…
Master of its domain
Master Data Management (MDM) software or systems enable organizations to strategically leverage and share critical data assets. Deployed…
Co-registration: The secret to growing your e-mail lists
In the world of e-mail marketing, buying a list is considered a big faux pas amongst permission fanatics…
Send. Analyze. Target. Resend.
There’s a lot more to be learned from your e-mail campaigns than open and clickthrough rates will tell…
Leveraging the inbox as a destination for content-rich ads
Fervent media consumption has forever changed the face of advertising. Between television, the Internet and mobile devices, consumers…