Browsing Category
Data
10111 posts
Google offers demographic bidding feature for AdWords
Google is now offering a new demographic bidding feature for AdWords advertisers. According to a Google AdWords blog…
The return of SEO
Last week I had the pleasure of presenting, alongside Dana Todd, the preliminary findings from the SEMPO State…
Do-not-mail just one challenge in circ marketing
It’s a challenging time to be working in magazine circulation. There are a number of issues that are…
Landing page optimization: Testing your way to higher profits
In the online marketing world, a lot of time and resources are spent driving traffic to a Web…
Paid versus natural search: striking a balance
Getting the balance between paid search and natural search right can be a delicate operation. Get it wrong…
Yahoo stands proud
In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo’s board of directors unanimously determined…
Learn the top rules of recruitment
Eric Raff SVP, director of human resources, G2 North America Most employers are aware that there is a…
Google’s AdWord changes may increase CPC
Citing the goal of improving users’ online experience, Google announced earlier this month that it will soon start…
Sell through a slump
The nationwide slump in housing has forced many home-related products and service companies to completely reevaluate their new…
How valuable is the open rate for e-mail?
CONTENDER Loren McDonald VP of industry relations at Silverpop More than 24 years of experience in marketing, consulting…