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10111 posts
Tough times need not harm jobs
This is the third time I’ve had to cope with a period of economic malaise since Ibegan recruiting…
How do you hire the best marketing analytics professionals?
One of the hottest careers in the marketing field right now is in analytics. Despite the fact that…
Product launches, reaching 25-40 year olds and launching new brands
E-MAIL How can I use e-mail most effectively to launch a new brand within my company? “It depends…
DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411
Q: Why did you sign on Limbo to help 1-800-FREE411 develop a mobile advertising campaign? What did you want…
Spam issues center on perception
Recently, Virginia’s Supreme Court upheld the nation’s first conviction of “felony spam.” Virginia Attorney General Bob McDonnell commented…
Not business as usual
AXA Equitable Life Insurance Company has developed plenty of brand equity among both financial professionals and the public…
Creative Solutions from Time Warner Cable, DAL Investment and MyFax
Time Warner Cable Prospects warm to dimensional mailer Situation: Time Warner Cable of Western New York wanted to…
ComScore: Partnerships in local search spark growth
Nationally, Internet yellow pages (IYP) have seen significant increases in search traffic, due in part to new strategic…
One size does not fit all for b-to-b campaigns
As this week’s feature on AXA Equitable Life illustrates, b-to-b marketing can be all the more powerful if marketers…
WSJ Digital Network gets aggressive with search: SES NY Keynote
Gordon McLeod, president of the Wall Street Journal Digital Network, spoke at Wednesday morning’s keynote session at the…