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Insourcing vs. outsourcing in multichannel marketing
In general, marketers are good at managing their marketing systems in-house on a day-to-day basis. But the skill…
E-mail marketing — a bright star in a dim economy
One question has dominated my conversations with clients and in online forums over the past several weeks: “Is…
ABCSearch acquires Aftervote.com
Pay-per-click search network ABCSearch has acquired Aftervote.com, a social search engine, for an undisclosed sum. ABCSearch will re-launch…
There’s more to e-mail than e-mail
How does your company approach direct mail? Do you just randomly send the same package to everyone on…
360i acquisition signals new era
The news on this second day of Search Engine Strategies New York is that 360i has picked up…
Creative solutions from Schlotzsky’s, Range Rover and Emkay
Schlotzsky’s Integrated promotion a winner for Schlotzsky’s Situation: International franchise restaurant chain Schlotzsky’s had launched a loyalty program early…
Getting personal in b-to-b e-mail marketing
Technology is grand. It enables us to do very sophisticated e-mail promotions, and there is no shortage of…
Measuring the impact of offline media through search
Determining your return on investment for offline media is far from easy, but search is your best bet…
SEMPO survey: Search engine marketing continues to grow
Despite an uncertain US economy, search engine marketing (SEM) spending has continued to grow, according to preliminary findings…
Boost ROI with the vertical advertising option
As the pay-per-click market continues to mature, a combination of vertical and horizontal networks have emerged. Understanding the…