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SEMPO survey: Search engine marketing continues to grow
Despite an uncertain US economy, search engine marketing (SEM) spending has continued to grow, according to preliminary findings…
Boost ROI with the vertical advertising option
As the pay-per-click market continues to mature, a combination of vertical and horizontal networks have emerged. Understanding the…
DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.
Q: Why did Autobytel Inc. develop Rapid Response — which automatically alerts car dealers, via their cell phones,…
Segmentation, modeling different
A baseball player would not leave for the game without a glove and bat, just as a sculptor…
How do I improve the quality of the applicants I am getting for my technology-related positions?
The key to enticing these individuals is to post your positions on a network that offers enhanced privacy,…
Adotas newsletter has staying power thanks to concise synopses
I’ve been in Internet marketing for a dozen years now, so I can’t tell you how I originally…
Spotlight conversation with Jacquie Corbelli, CEO of Brightline
Q: What are some factors driving the growth of digital TV advertising? A: Digital TV will be in…
Outside the lines
Magazine publishers face a far different marketplace today than in years past. Competition online and from a wide…
Local search blossoms
Since 1910, consumers have used FTD’s network of florists to send flowers outside of their local area. Almost…
Yahoo board rules
Yahoo Inc. amended its company’s bylaws last week, extending the deadline for nominations to Yahoo’s board of directors…