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Should ‘green’ be part of a campaign?
CONTENDER Peggy Atkins President, Imagine Works LLC Twenty-five years of ad agency experience Marketers should take every opportunity…
Tips on targeting with transpromo
Bill Bernadelli Director, worldwide services strategy, InfoPrint Solutions In today’s multichannel world, it is possible for marketers to…
DMNews plans Agency Business Report for industry perspective
I’ve had several interesting conversations over the past couple of weeks pondering a tricky subject: What is the…
What knowledge lies untapped in your customer database?
Companies collect a myriad of customer data through a number of sources — from call centers and store…
European approval finalizes Google’s buy of DoubleClick
After almost a year of legislative scrutiny, Google has finally closed its $3.1 billion acquisition of DoubleClick, a…
Controlling messaging costs
For every message that doesn’t make it to the intended inbox, the bottom line takes a direct hit.…
UK-based agency Steak opens office in Big Apple
Steak, a UK-based digital marketing agency, has launched its first US-based office in New York. The US market…
With few candidates that have pure search experience, what skills should employers look for in potential hires?
Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal…
Navigating the tradeshow waters
There was a time when there was just one show in town, and that was Search Engine Strategies.…
In Circulation: It’s all in the mix
A big story out of the publishing world last week was Ziff Davis Media filing for bankruptcy. The…
