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Credible campaigns
Few industries rely as heavily on traditional direct marketing channels as financial services, especially for lead generation and…
Satisfied customers
When you run a national restaurant chain with 187 locations, keepingeach customer happy and loyal can be daunting.…
The impact of the economy on search
Last week, in its January 2008 QSearch paid click report, ComScore reported flat annual growth in paid clicks…
Costco’s customer care sees results
Browsing the blogosphere in the wake of Costco’s announcement of increased profits and same-store sales, I’m reminded —…
Ask.com eliminates 40 positions as it focuses on new strategy
Ask.com announced today that it will cut approximately 40 jobs across several of its departments as it shifts…
Patagonia boosts its search
In order to better assist customers searching for its products, Patagonia has hired Where 2 Get It to…
Collaborative Lessons from a Web 2.0 World
The business landscape is changing. As closing a deal becomes increasingly difficult — with the average sales cycle…
Four simple rules for better mailing lists
Your direct marketing success depends on your mailing lists. According to the late great Ed Mayer, the success…
Mimeo taps customer evangelists to beat industry averages
Whether you run a small or midsize business or have been stranded on a business trip away from…
Spam finally has a definition
When industry groups first started tackling deliverability best practices a few years ago, the struggle to define spam…