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Are multiple touch points always best?
CONTENDER Kevin Hillstrom President, MineThatData Held positions at Nordstrom, Eddie Bauer, and Lands’ End Multichannel marketing can fail…
What marketers are doing wrong
If you’re a direct marketer, then you know about panel testing. However, there is something that you are…
Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips
Mun2/Raw Wrestling promotion has the moves Situation: Mun2 is a mostly English-language television channel that caters to bilingual…
DRTV: The next generation
When Vertical Branding launched in Encino, CA in 2001, Nancy Duitch and her partner planned to market continuity-based…
What are best hiring practices for outsourcing?
As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local…
Get more from mobile marketing
Alex Muller Founder/CEO,Slifter Mobile phones represent the quickest growing channel in digital marketing. Globally, more than 3 billionconsumers…
Enhance e-commerce
Even with growing US economic uncertainty, online retail continues to gain popularity. With more online customers, more multichannel…
Pfizer pulls Lipitor DRTV ads
Last week, Pfizer Inc. voluntarily pulled its direct response TV ads for its cholesterol-lowering drug Lipitor. The pharmaceutical…
Standardized analytics subject for debate
Given the faith that so many people are holding in the robustness and growth potential of Internet advertising,…
Google AdWords automatic matching meets wary audience
Reportedly set to launch in invite-only limited beta today, Google’s new automatic matching AdWords feature has been met…
