Data

In an effort to heighten brand awareness of its online and print magazine titles, Hearst Magazines Digital Media…

Too many companies don’t use their CRM tools to gain a better understanding of customers or drive knowledge-based…

Selecting a list broker or insert media broker can very challenging, especially for a first-time mailer. Frequently, lists…

As waves of jittery economic and financial reports wreak havoc on financial markets, CFOs are starting to put…

A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But…

Today the big question is: Could a recession in 2008 cause a drop in online spending? I would…

Coremetrics, a provider of digital marketing optimization solutions, launched a new integrated technology platform today called Coremetrics Connect.…

There comes a time when a firm’s operations are stable enough that excess funds can be put to…

E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now…

Ask business-to-business marketers their top marketing challenges and you’ll hear “generating leads” and “improving lead quality.” One way…