Browsing Category
Data
10101 posts
Cooperative coupon tips, better e-mail response and improving SEO
INSERTS What are some tips for saving money on cooperative coupon mailings? Bill Matthews, VP of franchise development…
Timing just one welcome aspect of fun “Transform” mailer from Mobi
When I saw the words “Transform Your Business” scrawled across the top of a Mobi direct mail box,…
What’s the best way to automate SEM?
CONTENDER Ian Epstein VP of sales search at Coremetrics Frequent expert speaker at industry events An algorithm-driven optimization…
Membership marketing
AARP is at the perfect age to relate to its 39 million members: After all, this year marks…
Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University
The Partnership for a Drug-Free America Parents urged to talk to kids Situation: In July 2007, nonprofit organization…
DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax
Q: Can you describe the campaign for Pentax’s Digital SLR camera? A: The idea was to let consumers…
Talking the talk about call centers
Carolyn Klossner Telemarketing operations supervisor, G2 Direct & Digital The call center is the voice of your brand,…
Take steps to mend telemarketing
As a second-generation direct marketer, (my father, Murray Roman is recognized as the founder of the telemarketing industry),…
Bedside branding
As harsh as it may seem in this era of concern about a lack of health insurance coverage…
Google launches new AdSense for video ads
Google launched a beta version of AdSense for video on February 21. According to the official Google blog,…
