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National vs. local search: Pros & cons
Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to…
Leveraging Web 2.0 for marketing
While online marketers have mastered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising,…
Google expects political search spend to increase
Google has seen an “explosion” in search and online political advertising since the Iowa Caucus, according to Peter…
How can small suburban agencies attract top talent from their larger urban counterparts?
The challenge of smaller suburban companies is to turn the perceived negatives of working off the main drag,…
NAILED IT: DMNews spends a few minutes with Patrick Howard, director of marketing for CheckFree
Q: What were the Con Edison Company’s goals in encouraging more of its customers to adopt electronic billing?…
PEOPLENEWS: New hires and career moves in the DM industry
Chris Petite has joined Barton Cotton, Columbia, MD, as strategy director. He last served as marketing manager for…
GLOVES OFF: Focus spend on retention or acquisition?
CONTENDER: Donovan Neale-May Founder and executive director, CMO Council President, Neale-May & Partners 30 years in international marketing…
Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.
Q: Can you tell us a little about Sweetwater Sound? A: Sweetwater is a multichannel merchant of professional…
The impact of ‘Yahoosoft’ on online ads
While the industry waits to see if Microsoft will acquire Yahoo based on its $44.6 billion bid, analysts…
ToolBox: Tips on Multichannel Retail, B-to-B and Web 2.0
MULTICHANNEL RETAIL How can online printable coupons drive retail CPG unit sales? “Coupon network reach is growing fast…