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Collaborating across channels
Being a holistic practitioner is a state of mind. It’s a way of thinking, behaving and reacting. It…
SearchIgnite makes agreements with two Japanese agencies
SearchIgnite, a search- and auction-based media technology provider, has struck multiyear agreements with CyberAgent and Septeni, two Japanese…
The next big thing: Advanced marketing analytics
Executives have heard the following phrase countless times: Marketing needs to get more analytical. The strategies, processes and…
Presidential candidates partner with Google to target voters online
With 24 states voting in primaries on February 5, candidates took advantage of highly geo-targeted online search marketing…
The 7.5 rules of e-mail marketing
Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan…
DMNews seeks expert submissions for 2008 DMNews Deliver
DMNews is seeking submissions for its upcoming 2008 DMNews Deliver, which will be published in on March 10,…
E-mail authentication: It’s time
ISPs like Hotmail have been pushing e-mail authentication for years. I’ve been talking about Sender ID and Hotmail…
Word of mouth
In 2005, the Philips marketing team was looking for ways to advance the promotion of its Sonicare electric…
Fear and Anxiety: How do they apply to Multichannel Marketing?
Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and…
DIRECT CHOICE: Infiniti catches buyers’ eyes with personalized continuity mailer
The lease on my Infiniti is set to expire this year, so I’ll be in car shopping mode…