Data

There are four main areas on which companies focus when hiring high-level executives. The first is drive. This…

Web copy tips, using whitepapers for lead generation and more E-MAIL MARKETING Many consumers use several e-mail addresses.…

CONTENDER Robert Russo: General manager, PCI Security Standards Council More than 25 years of industry experience Your best…

Whether it’s a spectacular party or a unique program, events can serve as a subscriber-building boon for publications.…

New technology products are released so often, both in the con­sumer and b-to-b spaces, that it’s easy for…

Q: What have you seen in terms of digital evolution in marketing? A: I personally got exposed to…

Manhattan Toy/Girl Scout partnership Web site sets up camp Situation: Manhattan Toy wanted to build excitement around a…

Google Inc. has released its fourth quarter and full 2007 year financial reports. Revenues were $4.83 billion for…

As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking…

DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in…