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DIRECT CHOICE: Infiniti catches buyers’ eyes with personalized continuity mailer
The lease on my Infiniti is set to expire this year, so I’ll be in car shopping mode…
Google Introduces the Social Graph API
Academics have been discussing graph theory for decades. Techies first laid claim roughly one year ago. For marketers,…
Click fraud dominates the traffic quality debate
Click fraud has long been trumpeted as a major issue for marketers working with paid search. However, the…
Tough times won’t slow digital DM
Recent financial news and the actions taken by our government to stimulate the economy have created many discussions…
The buzz on buzz: Two experts spread the word on this fast-growing sector
Ed Keller CEO, Keller Fay Group Why is WOM marketing more measurable now? A growing number of marketers…
AT&T and Yahoo enter multiyear deal
AT&T and Yahoo have entered into a multiyear deal to share revenue from advertising on mobile phones and…
THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct
Situation: Patient-recruitment firm Praxis wanted to continue a tradition it had begun several years ago of creating a…
Traditional ads are alive and well
Some marketing pundits have been predicting the death of advertising as we know it. The gist of their…
A narrow view and widgets work for social networks
Last month, AmericaSkiing.com, a Web site for skiing and snowboarding enthusiasts, announced a new social networking site designed…
EXPERT ADVICE: What are companies looking for when hiring senior executives?
There are four main areas on which companies focus when hiring high-level executives. The first is drive. This…