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DMers can weather this economic landscape
As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking…
CRM software curtails arbitration
DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in…
Turning the ship around
The marketing challenge Brian Murphy faced in 2006, when he joined the hospitality division of Aramark, a professional…
Creating a relevant e-mail experience from click to conversion
As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which…
CAN-SPAM, four years on
In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for…
Local online advertising to grow in next five years: JupiterResearch
Local display and search advertising are among the leading online advertising categories marked for significant growth within the…
Nabbing new recruits
The tough competition among students for coveted spots at Ivy League colleges and universities is well known, but…
Welcome to hard times
The US economy is in serious trouble, and it’s hard to pass a newspaper without seeing a headline…
The buy vs. build argument for SEM, Part III
Over the past few months, this column has explored both the buy (outsource) and the build (in-house) arguments…
PPC ads should always lead your online sales efforts
All good marketers begin search engine efforts by identifying online business goals and vetting a set of high…
