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‘Yahoosoft’ to change digital ad landscape
The impact of Microsoft’s proposed $44.6 billion deal to buy Yahoo holds huge repercussions for the search and…
NAILED IT: DMNews spends a few minutes with Eric Myers, director of Internet marketing, Quest Software
Q: How did Quest Software promote its first virtual industry event in Unisfair? A: We began two months…
Engage readers with special events
Whether it’s a spectacular party or a unique program, events can serve as a subscriber-building boon for publications.…
GLOVES OFF: Do PCI standards alone protect data?
CONTENDER Robert Russo: General manager, PCI Security Standards Council More than 25 years of industry experience Your best…
ToolBox: Web copy tips, customer e-mail validation and using whitepapers for lead generation
Web copy tips, using whitepapers for lead generation and more E-MAIL MARKETING Many consumers use several e-mail addresses.…
Showcasing creative solutions
Manhattan Toy/Girl Scout partnership Web site sets up camp Situation: Manhattan Toy wanted to build excitement around a…
Ready, set, launch
New technology products are released so often, both in the consumer and b-to-b spaces, that it’s easy for…
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America
Q: What have you seen in terms of digital evolution in marketing? A: I personally got exposed to…
Google Q4 earnings
Google Inc. has released its fourth quarter and full 2007 year financial reports. Revenues were $4.83 billion for…
DMers can weather this economic landscape
As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking…
