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NAILED IT: DMNews spends a few minutes with Steven McBride, managing partner, VisualMax
Q: What was Energizer Inc.’s Schick razor brand trying to do with the Schick Girls Guide to Dating…
Pizza Hut latest to enter the text ordering arena
The pizza-to-go concept is taking off, as Pizza Hut Inc. has launched its new “Total Mobile Access” ordering…
Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists
Manhattan Toy/Girl Scout partnership Situation: Manhattan Toy wanted to build excitement around a new line extension for its…
When an applicant asks for more time to consider an offer
This is a tricky issue. If you allow too much time, you could set your company up to…
The legal tangle of competitive keyword advertising
Earlier this month, 1-800Contacts filed a trademark infringement complaint against its competitor, Lens-World, for allegedly purchasing the keywords…
For insert marketers, size matters
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just…
Print and online pair for greater circulation
The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to…
An interview with Chet Kanojia, CEO of Navic Networks
Q: How is the rise of online video consumption influencing marketing? A: The core question about online video…
Las Vegas Furniture Market sets table for trade show with fashionable creative
This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space…
How can the USPS better serve mailers?
CONTENDER John Ward President of Mail Services, Pitney Bowes Inc. With Pitney Bowes since 2002 We worked for…