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The value of buyer vs. subscriber lists
CONTENDER Patrick Patten, VP of list brokerage, Statlistics More than 20 years of experience in list brokerage and…
DMNews debuts first DMNews/Pitney Bowes survey
The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental…
SurfControl
Super theme yields super results Approach: With a budget of $48,000, Web security provider SurfControl and agency M7…
What are companies looking for in a chief marketing officer?
Christopher C. Nadherny, consultant, global executive search firm Spencer Stuart After conducting numerous recent CMO searches, there are…
Fashion’s hottest target
From high-end jeans and designer T-shirts to style-conscious suits and ties, it’s clear that men’s fashion is no…
Private View
You’d never mistake this Frederick’s of Hollywood banner for a Chanel banner, but so what? This brand is…
Foley Hoag
Law firm welcomes Web visitors Approach: Law firm Foley Hoag LLP tapped agency Cramer to redesign its Web…
Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
The power of perception
As direct mail marketers face increasing concerns about the environmental impact of their products, addressing misinformation and stepping…