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For b-to-b success, don’t think big
Kevin Akerman Dir. of mktg, Experian Marketing Information On the surface, businesses can look very similar – and…
The Original Arizona Jean Company
Situation: The Original Arizona Jean Company, at one time a private label denim brand for teens at JC…
CRM – Putting the custom back in customer relation management
Many companies have countless names in their database, but are they the “right” names to achieve success? It’s not…
Predictive analytics for revenue-generating response models
Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions…
Fire up a fan frenzy
Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz…
Three reasons why e-mail marketers need Web analytics
If you invited 100 friends to a party at your house, would you judge the success of the…
Forbes Riley, consultant and DRTV spokesperson
Q: Can you speak a little about your career in DRTV? A: I’ve been a DRTV spokesperson for…
How to monetize e-mail marketing programs
For those of us that have been buying, selling or covering e-mail marketing over the past decade, the…
NAILED IT: DMNews spends a few minutes with The Right Start’s Hope Neiman
Q: Can you describe your recent grandparents-focused campaign? A: Our brand new “Grandparents Mondays Club” launched about two…
Marketing in the Google era
The world of marketing has changed in the past decade, and many of the techniques that we as…