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Segment for increased sales
As America’s inboxes become ever more populated, e-mail marketing professionals have been chattering about the importance of sending…
DMNews talks with Becky Chidester, president of Wunderman New York
Q: What’s the top priority for today’s direct marketer? A: Marketing dollars and marketing activities are even more…
How crucial are returns policies to CRM?
Contender Frank Rumbauskas Entrepreneur, author and speaker Owner of mortgage protection life insurance agency As a veteran marketer…
Vonage, Nortel make up
Vonage Holdings Inc. and Nortel Networks Corp. settled their patent litigation, allowing for cross-licensing of the telecom companies’…
McClatchy Interactive
McClatchy Interactive has partnered with local social search site Zvents to power its online entertainment and event platform.…
Fine paper and first-rate printing shows Mercedes’ investment in its mailer
In the category of the medium is the message, I received a DM piece from Mercedes that I…
Remember the brand strategy for those new cool gadgets
As we end the first week back to work after the new year, playing with our Wiis and…
Screen audience for best prospects, conversions
Media planning has become a complex science and one that has seen growth and increased discipline over the…
Back to basics for CMOs?
It’s common knowledge that CMOs are among the industry’s shortest-tenured marketing professionals, with an average employment lifespan of…
