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The lap of luxury
Pricey casinos, Manhattan penthouses, dazzling diamonds — all are hallmarks of luxury, and all are featured in magazines…
Breaking free of the SEM failure cycle
Search engines put an extraordinarily powerful set of targeting technologies in the hands of marketers, but the mere…
Midwestern newsletter gets warm reception in Southern California
I don’t know how this newsletter found its way to me, but I’m glad it did. The title…
Don’t be lazy, start segmenting
The one-size-fits-all mentality simply doesn’t work anymore, especially when it comes to selling online. Just when you think…
Getting to the guts of great e-mail
Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on…
Web advertising revenue reaches $1.1B, record high
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1…
Kinset takes retailers virtual
A new online venture combining interactive 3-D technology with e-commerce is a sort of Second Life for shopaholics.…
Industry needs to accommodate consumer interest
Industry needs to accommodate consumer interestAs we come to the end of 2007, mailers are still digesting the…
Technology offers potential for growth
It’s no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new…
DoubleClick, Google get OK from FTC
After an eight-month investigation, the Federal Trade Commission voted four to one not to block Google’s proposed $3.1…