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E-mail plays key role in Web site’s CRM success
Retaining readers is a key factor in achieving long-term success for any newspaper’s Web site. And, for Boston.com,…
CPG brands get creative
From pudding to potato chips, the world of consumer packaged goods is getting more and more crowded. As…
Christmas begins in July for search engine marketers
When other marketers head to the beach in July, search engine marketers begin planning for the fourth quarter…
What’s better: paid or organic search?
Chrysi PhilalithesVP of global marketing and communications, MIVA Founding member of Espotting It would be shortsighted to suggest…
B-to-b marketers must adapt
In a world where prospects know more about what they’re buying than most sellers do, b-to-b marketers need…
‘Real-time Segmentation’ maximizes returns on marketing dollars
Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is…
ChoicePoint releases Strattem Streamline
ChoicePoint Precision Marketing LLC has released Strattem Streamline — a new CRM/database tool. Strattem Streamline, designed…
EXPERT ADVICE: How can I attract the best marketing talent for my agency?
You need to focus on attracting the best talent in the same manner that you would for a…
Marketing with online polls, an untapped market and more
E-MARKETING How can an online poll best be used as a marketing tool? “An online poll is an…
UPS – Casual online game attracts international players
Situation: After years of development, UPS introduced an international shipping method on October 2 that eliminates the need…
