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Why do big agencies even bother with search?
I want to counter the idea that big ad agencies should be taken seriously when they claim they…
Eight direct response trends in ’08
What’s next for direct response? Here are eight trends to watch for in 2008. 1. Instant gratification: Consumers…
Do-not-mail spawned from DNC
As the children’s book says, “If you give a mouse a cookie, he will want a glass of…
Good search arbitrage: Buy low, sell high, add value
Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon…
Get personal with print marketing
John Foley President/CEO, InterlinkOne To get the full benefits inherent in a personalized marketing initiative, it takes more…
Leveraging social media, online coupon strategies and more
MULTICHANNEL How can social media can boost a traditional direct marketing program? Kelly Cutler, CEO of strategic interactive…
Microsoft bids $1.2b on Norwegian search firm
Microsoft Corp. has placed a bid for 6.6 billion Norwegian crowns ($1.2 billion US) to buy Norwegian business…
Customer friendly
It was one of the biggest online shopping days of the year — Cyber Monday. But the Vermont…
Baby elephant walks into the hearts of Houstonians with birthday card contest
The Houston Zoo did a terrific job of using direct marketing techniques to build excitement for the first…
Are you still using padded mailers?
The recent shift to shape-based postage has made padded mailers an expensive way to reach clients. Under the…