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Privacy is important – but so is good marketing
This week’s Gloves Off debate about the future of Internet commerce and communication suggests that consumers have gotten…
DexKnows.com expands into more markets across the US
R.H. Donnelley, a yellow pages publisher and local search company, announced that it has expanded the reach of…
For b-to-b success, don’t think big
Kevin Akerman Dir. of mktg, Experian Marketing Information On the surface, businesses can look very similar – and…
The Original Arizona Jean Company
Situation: The Original Arizona Jean Company, at one time a private label denim brand for teens at JC…
CRM – Putting the custom back in customer relation management
Many companies have countless names in their database, but are they the “right” names to achieve success? It’s not…
Predictive analytics for revenue-generating response models
Response modeling with predictive analytics offers something completely different from standard business reporting and sales forecasting: actionable predictions…
Fire up a fan frenzy
Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz…
Three reasons why e-mail marketers need Web analytics
If you invited 100 friends to a party at your house, would you judge the success of the…
Forbes Riley, consultant and DRTV spokesperson
Q: Can you speak a little about your career in DRTV? A: I’ve been a DRTV spokesperson for…
How to monetize e-mail marketing programs
For those of us that have been buying, selling or covering e-mail marketing over the past decade, the…
