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Add print to the integrated picture
Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the…
SurfControl
Super theme yields super results Approach: With a budget of $48,000, Web security provider SurfControl and agency M7…
What are companies looking for in a chief marketing officer?
Christopher C. Nadherny, consultant, global executive search firm Spencer Stuart After conducting numerous recent CMO searches, there are…
Fashion’s hottest target
From high-end jeans and designer T-shirts to style-conscious suits and ties, it’s clear that men’s fashion is no…
Private View
You’d never mistake this Frederick’s of Hollywood banner for a Chanel banner, but so what? This brand is…
Foley Hoag
Law firm welcomes Web visitors Approach: Law firm Foley Hoag LLP tapped agency Cramer to redesign its Web…
Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
Repair local search with relevance
Local search is hopelessly broken. Its operating premise — that the proximity of the local business to the…
Next-gen phones will alter mobile
E-mail marketers tend to think of mobile marketing in the familiar Internet terms: Short message service — more…