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The new policy push
Over the past decade, local insurance agents for home/auto policies and employee health plans have been challenged by…
What is the biggest mobile roadblock?
CONTENDER Michele Deziel, SVP of Marketing, Modiv Media Inc. More than 20 years in marketing and selling software…
The ‘silent revolution’ in CPG
There is a silent revolution going on in the CPG market, with marketers who once relied on mass…
Picking a CRM solution
CRM’s status as the hottest sector in the enterprise applications market has spurred many startup companies. Its high…
A useful testing ground
When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping…
Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
DMNews seeks experts for next Essential Guide
DMNews is seeking submissions for its upcoming 2008 Essential Guide to Lists, Database Marketing and Data Services, which…
Nailed It
DMNews spends a few minutes with Matt Gilhooley, director of online operations at Yari Film Group Q:…
Are digital books following the lead of digital music?
With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of…
Wenner Pet Owners
New Lists Worldata This file contains subscribers to Rolling Stone, Men’s Journal or US Weekly who are owners…