Data

What are the relative benefits of job-hunting on your own compared to using a recruiter?      …

Jay Schwedelson Corporate VP, Worldata If you want to promote a lifestyle-ori­ented event in a particular city or…

DATABASE How do I create effective dashboards to communicate with my colleagues? Elissa Fink, VP marketing at Tableau…

DMNews chats with Greg Zorthian, global circulation director, Financial Times   Q: How successful is the Financial Times…

Viral e-mail rings Approach: In July, online phone company Jajah along with online marketing firm, Popular Media, launched a viral…

Video builds response Approach: Builder Homesite, a consortium of 38 of the nation’s largest homebuilders, launched an e-newsletter…

The calendar visual on the Papa John’s promotion is confusing. The numbers 4, 8 and 13 distract the…

Situation: Papa John’s doesn’t have a problem selling pizza on days like Super Bowl Sunday or Halloween, when…

Are your marketing teams sitting together? Are they located on the same floor as the technologists? Are the…

Retaining readers is a key factor in achieving long-term success for any newspaper’s Web site. And, for Boston.com,…