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Conversions — The only real way to measure success for acquisition e-mail
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you…
Why and how to switch e-mail service providers
This sponsored content is brought to you by and DMNews.com In a perfect world, your e-mail service provider…
Necessity is the mother of online invention
Marketing, I have found, can mean many things to many people. For the product marketer, it implies an…
Now that we have Panama, let’s talk about best practices
With its release of Panama, Yahoo brings us a step closer to a more consistent, competitive and innovative…
Single dashboard approach may simplify but not enhance
The big talk on Madison Avenue last week was about Dell, which announced that it will consolidate its…
The value of buyer vs. subscriber lists
CONTENDER Patrick Patten, VP of list brokerage, Statlistics More than 20 years of experience in list brokerage and…
DMNews debuts first DMNews/Pitney Bowes survey
The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental…
Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
The power of perception
As direct mail marketers face increasing concerns about the environmental impact of their products, addressing misinformation and stepping…