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The Issue of Data Governance
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises…
Video: Turn Your Customers on With Mobile
It doesn’t take much to turn a consumer off with a bad mobile ad, and there’s no doubt…
Video: DMEF Looks to Sharpen Its Marketing Edge
Founded nearly 50 years ago, the Direct Marketing Educational Foundation (DMEF) has stayed true to its mission to…
40 Under 40: Top Trends
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest…
The State of Marketing Data
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization. But,…
The Proliferation of Data Use Cases
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to…
The Complexity of Systems and Platforms
Bruce Biegel, senior managing director at Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big…
ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen
The 2012 benchmark report on lead generation by Marketing Sherpa, raises an interesting issue: “Quality is about finding…
ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen…
ReviMedia Video Series, Part 3: Timeless Lead Gen Tips
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen with Direct Marketing News Web Editor Allison…