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Video
186 posts
Live from DMA2012: MeritDirect
It’s a multichannel world. Direct Marketing News editor-in-chief Ginger Conlon took some time to chat with MeritDirect CEO…
Live from DMA2012: Yesmail Interactive
We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive, an Infogroup company, at the…
Dimitri Maex, managing director, OgilvyOne
Numbers can be sexy—and they’re also vital to direct marketing. OgilvyOne New York’s managing director Dimitri Maex chats…
Dave Kelly, CEO, Analytics-IQ
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you…
Eric Litman, chairman & CEO, Medialets
Eric Litman, chairman and CEO of Medialets sits down with Direct Marketing News Reporter Ryan Joe to discuss…
Michael Moore, VP of technology, Moosejaw Mountaineering
Moosejaw’s VP of technology Michael Moore on the CIO/CMO relationship. It’s like a marriage. Kind of. More in…
Not-for-Profits: John Clese, director of product marketing, Avectra
Avectra’s John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting…
Sponsored Video: A Demonstration of SnailWorks
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels…
IBM Video Series, part 3: John Kennedy, VP, corporate marketing
Marketers have always had a responsibility to understand their audiences and markets. But with the advent of Big…
IBM Video Series, part 2: John Kennedy, VP, corporate marketing
Social media has became a virtual testing ground for whether marketers are keeping their promises. People turn to…