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Why Customer Engagement Is Important, and How to Track It [Video]
During the 2015 Marketing&Tech Innovation Summit, Jon Baron, chief revenue officer at data management platform IgnitionOne, spoke with…
How to Use Data to Innovate Marketing [Video]
Dale Renner, founder and CEO at data management company Red Point Global, spoke with DMN Editor-in-Chief Ginger Conlon…
DMALive: Getting to 360-Degree Insight
While attending DMA 2014, Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Mark Wright, president and CEO at…
DMALive: Social Advocacy and Attribution
During DMA 2014, Direct Marketing News Editor-in-Chief Ginger Conlon spoke with Michael Fisher, president of Yes Lifecycle Marketing,…
Marketing Essentials for 2015
Much has changed in marketing throughout 2014. With 2015 right around the corner, one must wonder what changes…
Marketing Talking Points [Video]
The marketing landscape is more complicated than ever—but in a way, a marketer’s goals have never been clearer.…
What Did You Learn From Your First Job? [Video]
Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of…
What Was Your Very First Job? [Video]
What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of…
Most Annoying Marketing Buzzwords [Video]
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on…
Advice for Life [Video]
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share…