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What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing…

When it comes to consumer engagement, it’s not just about the numbers—it’s about consumer behavior, says Advertising Research…

Marketers may “own” prospecting for high-value leads, but they can’t go it alone. Attracting and engaging the right…

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming…

With Big Data comes big responsibility. And as data’s importance intensifies, so does “ownership” of that data. Who,…

Personalization, segmentation, integration. Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it’s as…

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift…

A common flaw of large-scale projects across most organizations is that they tend to be run in silos…

There’s nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Custom luxury menswear brand…

Marketers face an enormous challenge to meet customers’ ever-increasing expectations today. The key to evolving with customers is…