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Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the…

The American Red Cross had a bold vision for how its marketing should evolve. Banafsheh Ghassemi, VP of…

All marketers want to optimize their digital dollars. Jon Baron, CEO and cofounder of Tagman, sat down with…

Getting your data ducks in a row—that’s what it’s all about. Tagman CEO and Cofounder Jon Baron talks…

Tag management—what is it and do you need it? Tagman CEO and Cofounder Jon Baron sat down with…

The marketing world is abuzz, as it is at the end of every year, trying to predict the…

Programmatic media buying is a booming business—growing 73.9% over last year and expected to account for over $3.3…

Expected to account for over $3 billion in advertising spending and 20% of all display media buys this…

Heidi Browning, SVP of strategic solutions at Pandora Internet Radio, discusses the company’s success in advertising where, according…

What would you be doing if you weren’t doing marketing? It’s a tantalizing question and the 2013 40…