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Carrie Chitsey, CEO of BLK24, was named one of the 2013 Direct Marketing News 40 Under 40 winners—but…

There’s a perception right now that data and creativity are at odds in the marketing world—but according to…

What’s the best thing a customer ever said to you? A few of the 2013 Direct Marketing News…

Jodie Sangster’s resume is studded with an impressive list of accomplishments. She’s a lawyer who can practice in…

“There’s no question direct mail works,” says Joe Ewers, SVP of new business development at Harte-Hanks. And here…

Data is precious to marketers, but getting a handle on it presents a host of challenges. In her…

Consumers aren’t the only ones changing their buying behaviors. B2B purchasers are too—they’re consumers, after all. This evolution…

What are marketers obsessing over that isn’t such a big deal, and what are they ignoring that they…

As marketers’ use of data intensifies, some fear that creativity will suffer. Is that the case or is…

How shoppers interact with brands is more multichannel today than ever before. They’re on their smart phones, their…