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Video: The Digitally Connected Consumer
How shoppers interact with brands is more multichannel today than ever before. They’re on their smart phones, their…
One Tough Question at DMA2013: Who’s Responsible for Data Privacy Education?
The debate wages on concerning how much responsibility each constituency—brands, data brokers, government, and consumers themselves—should take when…
Live from DMA2013: It’s All About Data-Driven Marketing
According to the 2013 Teradata study “Data-Driven Marketing,” a full 78% of marketers feel the pressure to be…
Live from DMA2013: Winterberry Group’s 2014 Forecast
What will be the big marketing trends to watch for in 2014? Bruce Biegel, senior managing partner at…
Video: How Is the Role of an Agency Changing?
How do you go about choosing the right agency, considering the needs of the new multichannel consumer? When…
Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness
What can marketers do to improve their effectiveness and, consequently, their ROI? David Lowndes, director of product marketing at…
One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty
Behavioral loyalty or emotional loyalty—which one really propels your business forward and which one is just a “nice…
Video: 2013 40 Under 40 Trend Watch
What’s the most overrated or underrated trend you’re seeing right now? Direct Marketing News catches up with a…
Video: J. Hilburn’s Customer Experience Pops
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear…
Video: RTB and Driving Mobile Growth
The growth of mobile advertising is one of the most interesting and important trends in media today. Over…