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Data and the State of Email Marketing
The end of email? Not quite. While the media world continues to innovate and present new channels for…
Video: Pros and Cons of RTB for B2B Marketers
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. At SiteScout,…
Video: Finding Your Audience with RTB
When marketers buy media using demand-side platforms (DSPs), they’re able to employ a variety of sophisticated targeting methods.…
Video: What is Real Time Bidding?
Real time bidding or RTB is a new way to buy and sell digital advertising. Unlike traditional digital…
Data and Omnichannel Marketing
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend…
Video: Social Currency and What It Means to You
Your customers are social, so you have to be too. Erich Joachimsthaler, founder and CEO of consulting firm…
Why Does Data Governance Matter?
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets…
Video: What Can CMOs and CIOs Do to ‘Feel the Love?’
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending…
Video: Make Your Mobile Holistic
There’s quite a lot to think about before embarking on app creation. Howie Schwartz, founder and CEO of…
Video: Mobile Needs Its Own Strategy
Mobile—it’s not just the “tiny Web.” A mentality like that won’t get you anywhere with your customers. Howie…