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CDPs, MadTech and the IoT: The Hottest Data Trends and What They Mean for Marketers
You’ve probably been hearing the buzz in data-driven marketing circles: it’s all about customer data platforms (CDPs), “mad…
Lead-Gen Strategies That Work
Marketers today are increasingly charged with finding and capturing the attention of the right prospects—not just gathering a…
Capitalizing on Customer Behavior
Tracking customer behavior through digital actions and interactions can provide marketers with invaluable insight they can use to…
Better Data to Fuel Your Analytics
Today’s businesses and organizations are awash in a sea of data. According to a recent study released by…
Driving More Customers From Paid Search in a Mobile-First World
Paid search has gone mobile. Over 60% of search ads will run on smartphones and mobile devices in…
The Network Effect: How consumer-generated content drives online and offline sales
Consumer ratings & reviews leapt from niche eCommerce capability to ubiquitous mass shopping tool over the last 10…
Can’t-Miss Tips for Putting Behavioral Marketing into Action
People go through up to 70 percent of the buying process before interacting with a brand, which means…
Anatomy Of An Awesome Webinar
EVERYTHING IS AWESOME! Or is it? In a poll of over 1,000 marketers, only 7% viewed their webinars…
Surefire Lead Generation with Webinars: Magnify purchases, upsells and new opportunities through the customer journey
The beauty of webinars is their effectiveness throughout the customer journey. Whether your goal is to capture new…
How to Talk So IT Will Listen: Getting the Data Support You Need
Marketers want a 360-degree view of their customers. IT professionals want consistent, secure and reliable database performance. Marketers…