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171 posts
The Secret to Successful Mobile Strategies for Direct Response Marketing
Customers have been responding to your offline advertising for decades – from radio and tv to print and…
Why Calls Are Better Than Clicks
Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses. Our message…
Monetizing Social Media
Likes and follows are nice, but they rarely show an ROI. Join Direct Marketing News for a one-day…
CASL Rewind: What CASL Enforcements Mean for Email Marketers
It’s been a year since the Canadian Anti-Spam Legislation (CASL) took effect—are you still playing the wait-and-see game?…
The New Mobile Rules for Search, Social, and Display: Data-Driven Strategies for More Clicks, Calls, and Sales
Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop…
Build Successful Presentation Skills for Marketing Webinars
As a webinar presenter, are you worried that you aren’t as engaging and interesting as you are when…
The Unhealthy State of Enterprise Marketing Work
The nature of our work — especially as marketers — has changed profoundly over the last several years.…
The House That Data Built: Use Digital Intelligence To Drive Individualization
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail…
Mapping the Mobile Journey
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points…
Tips for Using Data and Automation to Improve the Customer Experience
A recent IBM study revealed a large “customer experience gap” between how companies perceive they are interacting with…