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3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how…
10 Surprises From Our Simultaneous Rebrand and Product Launch
Recently we changed our name from LogMyCalls to Convirza. We launched a brand new product at the same…
Individualized Insights Goes Far Beyond Personalization
Data-driven marketing presents unmatched opportunities to connect one-to-one with consumers. While segmentation may set direction for whom to…
Why Marketing Is Essential to Customer Trust in E-commerce
Marketers can create amazing personalized online experiences. But, if customers are too wary of site security to make…
8 Essentials for Effective Emails
We’ve all had it happen—you plan out your email marketing campaign, dot the i’s, cross the t’s, hit…
Do your mobile metrics measure up?
Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what…
Deliver an immersive content experience using webinars
Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How…
Youtility: Why Smart Marketing is About Help, not Hype
Helping beats selling. What if your marketing was so useful, customers would gladly pay you for it? With…
Driving Revenue Through Customer Lifecycle Marketing
Customers today expect to receive relevant and engaging messages throughout their relationship with a brand, and lifecycle programs…
How to Capitalize on the Future of Email
As marketing matures and evolves in a multi-channel world one thing remains unchanged: email is still critical to…