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Best Friend Brand: Tips for Getting into Your Customers’ Inner Circle
The digital marketing space is getting more crowded with each passing day, with consumers receiving a steady stream…
Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated…
Translation Blunders and Wonders: How Global Brands Get Lost and Found in Translation
Marketing messages don’t always travel well across borders. So how do the best global brands avoid getting lost…
Privacy & Big Data Overload!
Due to the evolution of personalized, data-driven digital marketing, companies now have infinite amounts of personally identifiable information (PII) about…
Essentials in Content Marketing: Think like a best-selling author
A digital forest of trees gets cut down every hour. Imagine if all the electronic content thrown your…
The Key to B2B Success: Account-Based Marketing
As a B2B marketer, you won’t get the best results using digital marketing strategies that are built for…
Best Practices Are Killing Marketing – It’s Time to Test and Learn
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a…
The Art of Segmentation in Cross-Channel Marketing
Segmentation can play a pivotal role in the ability to engage a customer in the right channel at the…
4 Statistically Proven Ways Marketers Can Drive Customer Calls
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority…
They Finally Bought Something, Now What Do I Do?
Your relationship with your customers is what sets you apart from the competition—and this relationship continues to be…