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Unleash Cross-Channel Success
Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today’s perpetually connected consumer. So what’s…
Fueling the Intelligence Behind Next Best Products
Customer value increases dramatically with repeat purchases. The more you know about your customers’ buying patterns, the better…
Best Practices for Content Marketing Webinars
Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this…
Why Traditional Call Tracking Is No Longer Enough
Call tracking has been providing vital campaign performance information for over a decade. But traditional call tracking only…
How to Drive Engagement in a World of Content Overload
Content marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of…
How To Select The Best Translation Resources For Your Business
Freelance translators? Bilingual employees? Customer community volunteers? Translation agencies? Free online translation tools? The choices for translation providers…
7 Ways to Enhance Your Webinar Promotions
The average attention span of people opening your email is less than 8 seconds. That blink of an…
How to Get the Most Out of Your Email Campaign
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the…
8 Secrets for Driving Response
Not only does it cost less to retain than acquire customers, but it’s often more profitable to build…
Targeting, Taps and Total Sales
Until recently, lack of accurate and precise mobile ad measurement held back spending and relegated mobile advertising to…