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Digital Marketing
166 posts
Pepsi’s Hesitation in Embracing AI
Artificial intelligence (AI) is quickly becoming a game-changing tool in the advertising sector, with the potential to dramatically…
LinkedIn Is Making A Comeback
LinkedIn, the professional networking platform, has experienced a remarkable resurgence in recent years. With its unique features, trustworthiness,…
Sam’s Club Growth Explosion: The Scoop
Brands are constantly seeking innovative ways to connect with consumers and drive sales. Sam’s Club, the membership-only retail…
Gen Z Okay With Tracking?
In an era where consumer privacy is a prominent concern and cookies are on their way out, digital…
Heinz Launches “Stupid Good, Not Stupid Spicy” Campaign
Heinz, the renowned food brand, is taking a bold stance against the current obsession with overly spicy foods…
Why Are Pumpkin Spice Latte’s So Poplular?
The fall season brings with it a wave of warm and cozy flavors, and none is more synonymous…
Powerade: Rallying Behind Football
In the fiercely competitive world of sports drink marketing, brands are constantly seeking innovative strategies to gain a…
The Secret Story Behind the Viral Pretzel
Dorothy “Dot” Henke’s Velva, North Dakota kitchen has become legendary for its Dot’s Homestyle Pretzels. Pretzel lovers all…
Virtual Production Is Transforming the Future of Retail Marketing and So Much More
What is virtual production? Virtual Production (VP) combines traditional filming techniques with virtual environments and computer graphics to…
Hawke Media is the Top Performance Marketing Agency in the U.S.
Too many creative agencies are full of hot air and don’t actually produce results. At least that’s how…