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Digital Marketing
166 posts
Expanding Retail Presence: The Role of Marketing in DTC Period Care Brand August
In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical…
Carlsberg’s New Marketing Strategy
Companies continuously strive to negotiate the dynamic environment of marketing to stay one step ahead of the competition.…
The Future of Autonomous Driving: GM-Backed Cruise Ad Challenges Human Drivers
In a bold move to promote its autonomous driving startup, Cruise, General Motors (GM) recently ran an attention-grabbing…
Movie Marketing: How ‘Barbie’ Represents a New Era and Lures New Fans
Film production businesses are always looking for fresh approaches to enthrall viewers and boost sales. Barbie, the well-known…
A.I. and Advertising: A Potential Blessing or Disaster?
As technology continues to evolve, it is no surprise that the advertising industry has turned to artificial intelligence…
Cheetos Marketing Campaign Stars Becky G
Marketing has the potential to create a lasting impact on consumers, and the latest campaign from Cheetos starring…
Runway Influence: The King of Influencer Marketing
Influencer marketing has changed the game in an era where social media is paramount. The way that brands…
The Rise of Inclusive Marketing: Avoiding Past Mistakes
Marketing has always been about reaching the right audience with the right message. However, for decades, the industry…
Do’s & Don’ts For Advertisers In 2023
Selling goods and services in the digital era can be uniquely challenging. All the old assumptions are out…
The Rise of Text Message Marketing
It’s not surprising that businesses are continually looking for new ways to connect with customers and market their…