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Honda busts into holiday marketing with Facebook NaughtyorNice app
The holiday season makes every marketer see dollar signs, but breaking through the clutter of competitors’ marketing messages…
Discover’s telemarketing practices in question
Discover Financial Services’ telemarketing practices came under fire this week as the Minnesota attorney general filed a suit…
Barnes & Noble’s e-book investments make company attractive to Borders: reports
Google made the biggest bookselling news of the week when it launched its online bookstore on Monday. However,…
A new face at Direct Marketing News
Looking to chat with a reporter about that hot e-commerce or CRM topic? You’re in luck. We’re pleased…
Luxury Marketing Council looks to future
Three New York Times editors moderated a Luxury Marketing Council panel discussion today focusing on what 2010 meant…
Southwest celebrates 1 million Facebook fans with rewards promotion
When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only…
Fluevog Shoes have customers feeling so cool they’re designing shoes + ads
From a loyalty perspective, understanding that some of your best, most ardent customers also represent a talent pool,…
Firms acquire J. Crew, and its CEO
J. Crew‘s merchandise and retail structure may be valuable to its new owners, but even more important to…
OfficeMax gives consumers a traditional view of ElfYourself
OfficeMax is sticking with its ElfYourself viral campaign this holiday season, but also “integrating” it with a more…
Best Buy using bilingual ‘weekly deal’ text campaign: NYT
It seems impossible to count the number of brands that have launched Spanish-language campaigns targeting Hispanic-Americans in the…