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Profit up at Amazon.com
The big e-commerce headline this week was the 16% profit gain at Amazon.com during the third quarter. Sales…
The Street backs social startups in $250M fund
Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in…
Out-of-home ads plus Foursquare equals $50K for an endangered species
Two topics we’re keeping an eye on at Direct Marketing News are the intersection of direct marketing and…
Social media is a tool, not a destination: DMA2010
Social media is a tool – not a destination, said Jeffrey Hayzlett, author and former CMO of Kodak, during the closing…
DMA: 2010 winds down
Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed,…
PepsiCo opens the DMA show in San Francisco
An enthused Bonin Bough took the stage Sunday around noon to open the lunchtime keynote for the 2010…
Postal clerk union voting delayed
In an ironic twist of fate, the American Postal Workers Union has had to delay elections because several…
FTC updates ‘Green Guides’ to environmentally friendly marketing
When a company promotes itself as “green” or “environmentally friendly,” a common reaction from consumers is probably, “Who…
Retailers join GSI loyalty program in time for holidays
Consumers will have new shipping and return options this holiday shopping season from Borders, Barnes & Noble and…
Gaming the Millennials
I had read all about MTV’s “Twitter jockey,” Gabi Gregg, so I was curious to see her seated…