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1632 posts
Apple releases app guidelines
App building and the promotion of company apps has become big business for those in the marketing profession.…
10 startups win PepsiCo support
PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media,…
Virtual goods market could reach $2B this year: report
Updates from virtual games like Mafia Wars and FarmVille may drive many social networkers crazy. However, virtual goods…
Scholastic turns to data, loyalty in renewed push for book clubs
While many in the publishing world have been slow to embrace the digital evolution (save for a few…
Facebook social shopping page targets college students
As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with…
Google puts real-time search on display
If you missed it last week, Google revealed a new permanent home for its real-time search results at…
Twitter makes another revenue-focused move
The big question about Twitter has always been: “But how will it make any money?” The popular social…
Mobile is the world in your hands
Last week, while I was having dinner with my sister, she held up her iPhone and said: “It’s…
Missed opportunity due to in-flight drama
I took a cross-country flight this week that had me in and out of San Francisco in 24…
Boardwalk Empire extends to direct marketing
HBO’s highly-publicized miniseries “Boardwalk Empire” is set to premier September 19th. Even a Martin Scorsese-produced event about prohibition-era…
