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Marketing Channels
1632 posts
Rewards app Shopkick to test consumers’ privacy limits
How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy,…
Is direct mail dying? Not this year
A number of agency executives have told me in recent months that they worry the direct marketing industry…
Detroit band wins FreeCreditScore.com contest
Maybe I’m crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying.…
Mobile coupon overload
Although we’re all overwhelmed by e-mail, I find that I keep signing up for new daily deal e-mail newsletters.…
Who might buy B&N?
If multi-channel retailer Barnes & Noble indeed puts itself up for sale, who might emerge as the new…
Pepsi uses ‘Refresh Project’ to clean up spill
Months ago, we profiled PepsiCo’s move away from a traditional Super Bowl ad in favor of the philanthropy-focused…
Tablet wars on the horizon
All aboard the tablet bandwagon! Following in the footsteps of Apple’s iPad, a BlackBerry tablet and a host…
Forrester urges caution on location-based platforms
Is Foursquare the mobile marketing flavor of the month or a future tried-and-true direct marketing and promotional platform?…
TONY Kids adds augmented reality to its cover
For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile…
Banks pushing eBills
Despite online banking being the only way to handle personal finances for many, only 70% of internet users…
