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1629 posts
DMA creates fake awards for integrated Echo campaign
The Direct Marketing Association is running an integrated campaign, including direct mail, an iPhone app and viral videos,…
Postal Service tries to increase revenue by growing greeting card program
The US Postal Service is planning to triple the size of its greeting card sales test program by…
Obama takes on USPS privatization question in digital town hall
One of the questions that President Barack Obama tackled yesterday in a YouTube town hall regarded a theoretical…
The iPad cometh
Apple introduced its much-anticipated iPad today. Bells and whistles aside, the biggest news for digital marketers is probably…
Goodbye 2009 and Lookout 2010…
2009 was not kind to most retailers and there were very few positive stories when it came to…
PRC to hold public session on Postal Service’s future next month
The Postal Regulatory Commission wants to hear from members of the public about the US Postal Service‘s financial…
NYT will start charging for access next year
The New York Times announced today that it would begin charging for access to articles on its Web…
One more reason to love the iPhone
Wired has a great story today about an American in Haiti who saved himself after being crushed by…
If It Walks Like a Duck…
Get consent and give users a chance to opt-out. Seems like a pretty straightforward and simple rule for…
Affinion buys Italian loyalty firm
Affinion Group, a CRM and loyalty services company, today acquired an Italian marketing services group from an Italian financial services…
