Marketing Channels

Consumer Reports reviewed 15 popular DRTV-sold products, and many readers responded with snark. Is it fair? The New…

Getmembers.com is the new “preferred direct marketing vendor” for World Gym, according to a statement. The vendor specializes…

Google took the wraps off its entry into the mobile device market on January 5, unveiling its Nexus…

Despite the fact that Facebook and Twitter have become household names, social media measurement continues to elude marketers.…

The US Postal Service‘s new rates for numerous shipping services, including Express Mail, Priority Mail, Parcel Return Service…

Hey, why not — if your claim to fame was a digital campaign that helped put Obama over…

Over some last-night-of-Hanukkah potato pancakes, my dad mentioned that he had received an e-mail from Borders with this…

Although the US Postal Service has promised to drive down its own spending, a report released this month…

Christmas is getting close and Barnes & Noble still doesn’t know if people who preordered their new ebook…

I am like a kid at Christmastime, decking the halls and making merry. However, when it comes to…