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The Netflix model is coming to high fashion
Just in time for holiday party season a new company called Rent the Runway is bringing a Netflix…
The OTA brings on new board members, releases new guidelines
The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security…
USPS to release Intelligent Mail additions this month
Later this month, the US Postal Service will unveil additional capabilities for its Intelligent Mail service, which allows…
Hey honey, I thought of one
My wife has been disappointed by my unwillingness to think of a Halloween costume. But that might have…
Celebrity Tweets could spell trouble for marketers’ FTC compliance, says expert
The Federal Trade Commission‘s revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced…
Non-profits kick off holiday direct mail efforts
It is that time of year again when non-profit companies are soliciting for dollars, in hopes to raise…
FTC: Don’t expect payment guidelines to result in anti-blogger sweeps
Earlier this month, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, called on the Federal Trade…
Hello, old friend
Like most Americans, there has been something missing from my mailbox for months now – countless credit card solicitations.…
Ford drives success with social media
Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote…
Amazon launches same-day delivery
Amazon.com on October 15 launched same-day delivery for thousands of items in seven major cities. The online retailer has also…